What is creativity?

We have a personal idea of what it means to us, but lack a coherent definition that translates across industries and cultures.

That’s where Prolog's Five Creative Strengths come in. Each strength represents an aspect of highly creative products. People can also represent these strengths through their unique perspectives and working style.

  • Efficacy

    Products with an Efficacy Strength are usable, logical, and useful in solving a problem or achieving a goal.

    People with an Efficacy strength can vividly imagine future goals, and are adept at setting milestones to reach those goals.

    KEY WORDS: Logical. Useful. Problem-solving. Strategic. Visionary. Planned. Future-oriented.

  • Beauty

    Products with a Beauty Strength are organic, well-crafted, and elegant.

    People with a Beauty strength are drawn to the aesthetic and sensory dimensions of creativity, and can harness them to provoke strong emotion in others.

    KEY WORDS: Well-crafted. Aesthetically Pleasing. Sensorial. Elegant. Emotional. Organic.

  • Novelty

    Products with a Novelty Strength are original, surprising, and feature novel combinations.

    People with a Novelty strength can produce lots of ideas quickly, thrive in brainstorms, but may need help with creating something truly well-rounded.

    KEY WORDS: Original. Surprising. New Combinations. Inspired. Charismatic.

  • Completion

    Products with a Completion strength feel whole, finished - whereas incomplete products feel noticeably half-finished.

    People with a Completion strength have great attention to detail and can help those with great ideas finish what they started.

    KEY WORDS: Whole. Finished. Well-rounded. Complete. Detailed. Elaborate. Complex. Meticulous.

  • Connectivity

    Products with a Connectivity Strength find ingenious ways to fit into the cultural landscape of an industry or field, and new ways of connecting to the world.

    People with a Connectivity strength are adept at creating new modes of social or cultural connection.

    KEY WORDS: Contextual. Culturally Aware. New Interactions. New Social Behaviors. Connected.

  • Our Methodology

    Our Five Strengths model and creative assessment methodology derives its foundations from a variety of scholarship combed from 65 years of research in the field. We are particularly indebted to the Creative Product Semantic Scale, created by Doctor Susan Besemer & Karen O’Quin (1989) and the Consensual Assessment Technique developed by Professor Teresa Amabile (1982).

  • 1. Tackle 10 creative exercises

    We start by discovering your top strengths through our unique creativity assessment, where you’ll complete quick exercises tied to the five creative strengths in our rubric.

  • 2. Our Ph.D.-level creative assessors analyze your strengths and unearth insights

    We’ll share what you made with our Ph.D.-level assessors, who analyze your results and identify your top strengths. We gather all that deep analysis and insight into a report that reveals your creative personality.

  • 3. We hook you up with top coaches

    Our coaches meet with you one-on-one to set goals and teach you to boost your creativity when you need it most. After you complete one of our two-part coaching packages, you can take a break or continue to work with your coach to build your creative capabilities.

  • 4. We bring your collaborators or coworkers along for the ride

    In our team workshops, you’ll learn each others’ creative strengths along with everything you need to know to set up successful collaborations.

  • 5. We build a creative sustainment plan for your organization

    We want you and your teammates to continue to build on your creative strengths, reflect on your growth, and encourage each other.

Creativity Assessments

Start with completing our Creativity Assessment (in a group or on your own) so that our PHD-level creativity assessors can provide deep insights into your creative patterns, and unearth your top creative strength.

1-1 Creative Coaching

Get 1-1 coaching from an expert to set goals and get the support you need to overcome challenges.

Group Learning Sequence

Finally, dive into a full Group Learning Sequence to hone your design thinking and collaboration skills. Single-session Group Learning experiences are also available in our store.

  • Michelle

    Costume Designer

  • Morgan

    Communications Strategist

  • Tim

    Data Analyst

  • Greg

    Investment Director

  • Jon

    Chief Technology Officer

  • Kirsten

    Writer & Editor

  • Azi


  • Dennis

    Architectural Designer

  • Lauren

    Venture Capitalist

  • Roland

    Game Designer

  • Leah

    Teacher, Writer, Dancer

  • Stephanie


Interested in learning more? Check out our store or give us a holler below.