About

Scientifically backed, creative-approved

Built with top coaches, designers, and PhD-level behavioral scientists. Tested with successful creatives. Our toolkit unblocks and unlocks your creativity, whether you’re seeking a solo journey or looking to grow your creative network.

What is creativity?

We have a personal idea of what it means to us, but lack a coherent definition that translates across industries and cultures.

That’s where Prolog's Five Creative Strengths come in. Each strength represents an aspect of highly creative products. People can also represent these strengths through their unique perspectives and working style.

The Five Creative Strengths

Efficacy
Products with an Efficacy Strength are usable, logical, and useful in solving a problem or achieving a goal.
People with an Efficacy strength can vividly imagine future goals, and are adept at setting milestones to reach those goals.
KEY WORDS: Logical. Useful. Problem-solving. Strategic. Visionary. Planned. Future-oriented.
Beauty
Products with a Beauty Strength are organic, well-crafted, and elegant.
People with a Beauty strength are drawn to the aesthetic and sensory dimensions of creativity, and can harness them to provoke strong emotion in others.
KEY WORDS: Well-crafted. Aesthetically Pleasing. Sensorial. Elegant. Emotional. Organic.
Novelty
Products with a Novelty Strength are original, surprising, and feature novel combinations.
People with a Novelty strength can produce lots of ideas quickly, thrive in brainstorms, but may need help with creating something truly well-rounded.
KEY WORDS: Original. Surprising. New Combinations. Inspired. Charismatic.
Completion
Products with a Completion strength feel whole, finished - whereas incomplete products feel noticeably half-finished.
People with a Completion strength have great attention to detail and can help those with great ideas finish what they started.
KEY WORDS: Whole. Finished. Well-rounded. Complete. Detailed. Elaborate. Complex. Meticulous.
Connectivity
Products with a Connectivity Strength find ingenious ways to fit into the cultural landscape of an industry or field, and new ways of connecting to the world.
People with a Connectivity strength are adept at creating new modes of social or cultural connection.
KEY WORDS: Contextual. Culturally Aware. New Interactions. New Social Behaviors. Connected.
Our Methodology
Our Five Strengths model and creative assessment methodology derives its foundations from a variety of scholarship combed from 65 years of research in the field. We are particularly indebted to the Creative Product Semantic Scale, created by Doctor Susan Besemer & Karen O’Quin (1989) and the Consensual Assessment Technique developed by Professor Teresa Amabile (1982).

How we find and grow your creative strengths:

1. Tackle our Creative Challenge.
We start by discovering your top strengths through our unique creativity assessment, where you’ll complete quick exercises tied to the five creative strengths in our rubric. Take our FREE Creative Challenge.
2. Our Ph.D.-level creative assessors analyze your strengths and unearth insights
We’ll share what you made with our Ph.D.-level assessors, who analyze your results and identify your top strengths. We gather all that deep analysis and insight into a report that reveals your creative personality. Download a sample.
3. We hook you up with top coaches
Our coaches meet with you to set goals and teach you to boost your creativity when you need it most. Meet our team.
4. We introduce you to new friends and collaborators. You can even bring your coworkers along for the ride
In our group coaching experiences, you’ll learn each others’ creative strengths along with everything you need to know to set up successful collaborations. Tap in.